Week 16: Digital Marketing

The premise of week 16 is that digital is completely transforming consumer culture. I learnt that due to the fact children are exposed to social media from a young age, it somewhat blurs their perception of what is real and what is false; this is evident in the fact that 'one in ten believe everything they find on social media is true' and 'most 12-15s are unaware that 'vloggers' can be paid to endorse products'. 

Albeit, on the whole digital has transformed culture on the whole for the better. Through digital, stressful activities such as ordering a taxi have become a simple transaction through the development of Uber. Digital has also opened the doorway to new levels of personalisation through analysing consumer data - it is now somewhat unheard of to visit a website and not see your previous viewing history. With digital data, organisations can better target deals and content that suits us, equating to a greater level of consumer satisfaction. 

The innovation of location aware apps also add ease to our life; most people regularly misplace wallets, keys, mobile phones etc. apps such as TrackR and Find My iPhone help us stay connected the the things we value the most through helping locate misplaced items and saving time and stress. More recently, Facebook has become location aware - not too sure how I feel about my ex boyfriends Mum being nearly :S




Image result for recently viewed items amazon




Reflecting on this seminar; digital is constantly transforming and innovating new marketing possibilities. It is important that I keep update with new trends and technological advancements in order to better understand consumer culture and understand digital channels to establish successful marketing strategies in my future career.  

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