Week 14: Presenting Data

The focus of week 14 was presenting data. The lecture slides identified the three stages necessary for conducting effective market research;

STEP ONE: WHY DO MARKET RESEARCH?
1. Identify potential customers
2. Understand existing customers
3. Set realistic targets
4. Develop effective strategies
5. Examine and solve business problems
6. Prepare for business expansion
7. Identify business opportunities

STEP TWO: SET YOUR RESEARCH OBJECTIVES
1. What is the purpose of the research?
2. What information is being sought?
3. How will the information be used?

STEP THREE: FIND OUT WHAT INFORMATION ALREADY EXISTS
Primary data is original research that is obtained through first-hand investigation, while secondary data is research that is widely available and obtained from another party. Primary data includes information collected from interviews, experiments, surveys, questionnaires, focus groups and measurements. Secondary data research is attained through internal company records or official sources, it is day-to-day information which can help identify trends and popular products.

STEP FOUR: DO YOUR OWN RESEARCH THROUGH SURVEYS
Personal interview - observation
  • Face-to-face surveys
  • Group interviews (focus groups)
  • Post or mail surveys
  • Online surveys
  • Survey samples
Observational surveys not only allow you to listen to what consumers think about your business and competition, as I previously learnt from the 'Perfectly executing the wrong plan' YouTube video, observational surveys gather data within the users environment (science of contextualisation).

STEP FIVE: ANALYSE AND ACT ON RESULTS

Through going through each step in seminar, I believe I am better equipped to start planning and conducting my own market research for TechforGood. I will post a blog post following this with the questionnaire I have prepared.

Comments

Post a Comment

Popular posts from this blog

Week Four

Image
In week four of the big agency, we received feedback on our presentations from the previous week. From the feedback we began to understand what we had done well; working well together, clear slides, good Q&A etc. and what we needed to improve on such as presentation skills, less text on screen and being more concise with our ideas. Our positive feedback meant that we were the team chosen to represent Reason Digital. We then arranged a meeting with Reason Digital at their office in Northern Quarter on Monday the 24 th in order to get a greater understanding of what the company wants from us.
Read more

Week 15: Creative Briefs

From these seminar slides, I learnt about the importance of the initial Reason Digital brief we chose in order to help inform and guide our work. Creative briefs are imperative to projects as they provide you with information such as; • What is this project? • Who is it for? • Why are we doing it? • What needs to be done? By whom? By when? • Where and how will it be used? These questions are answered clearly in Reason Digital's brief meaning we have a clear understanding of what we are expected to achieve by the end of the unit;  • What is this project? TechforGood - increase podcast views and event attendees • Who is it for? Anyone interested in social good, however we are primarily interested in finding charities and tech people. • Why are we doing it? In order to create a greater awareness for TechforGood and their app developments as well as increase possible funding opportunities .  • What needs to be done? By whom? By when? We have been given the task of setti
Read more

Week Five

Image
We attended the meeting with Reason Digital on the 24th October and presented our initial pitch to them. F rom this, we were told that they wanted us to focus on creating a Facebook page for the campaign and to improve their existing YouTube channel – our primary goal being to get more podcast views. We attended their Tech for Good event " Tech for Good Apps and Mobile " later on in the week. The event gave us a greater insight into how Tech for Good work, including new apps and designs as well as the kind of community they attract. We also benefitted through networking with both the audience and other members of staff.
Read more