Week 15: Creative Briefs

From these seminar slides, I learnt about the importance of the initial Reason Digital brief we chose in order to help inform and guide our work. Creative briefs are imperative to projects as they provide you with information such as;

• What is this project?
• Who is it for?
• Why are we doing it?
• What needs to be done? By whom? By when?
• Where and how will it be used?
These questions are answered clearly in Reason Digital's brief meaning we have a clear understanding of what we are expected to achieve by the end of the unit; 
• What is this project? TechforGood - increase podcast views and event attendees
• Who is it for? Anyone interested in social good, however we are primarily interested in finding charities and tech people.
• Why are we doing it? In order to create a greater awareness for TechforGood and their app developments as well as increase possible funding opportunities. 
• What needs to be done? By whom? By when? We have been given the task of setting up the TechforGood facebook page, live streaming the events and generating ideas to increase podcast views.
• Where and how will it be used? We will be posting live-streams on social media so people can gain an understanding of what the TechforGood events are about and promote upcoming events. 

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