The Big Agency

On the trian journey back home for my birthday, I decided I would try occupy myself by listening to a podcast on the train. The premise of this podcast is to turn big data into big action . In marketing you need to 'be openminded' and require all the basic marketing skills initially before specialising within a sector - a 'holistic view of marketing' - need all basic foundations. Development of data driven marketing is geographically diverse and so it is important to enhance the right local dynamics . 'today is the slowest day of tech development I will see for the rest of my life, it will be faster tomorrow and faster on Sunday' In essence, technology is constantly advancing. The growth of the mobile and its computational power shows how consumers are changing - change in consumer journey. Funnel - straight forward. Need to understand OMNICHANNEL approach (the internet of things)  CHALLENGES - Brand relevency; serving the right message to the right

After the seminar, I watched the YouTube video 'Perfectly executing the wrong plan' and took notes in order to better retain information and refer back to when conducting our questionnaire for the second assignment. The video draws upon how and why app developers fail in developing a successful app. The first problem discussed as to why apps fail is that developers are not IN LOVE with the problem they are trying to solve - the product is rushed without fully thinking through how they are solving a problem for potential users. Problem two comes in the form of inappropriate market research . App developers should refrain from gaining market research from friends in family as answers will be majorly biased and unhelpful to build the foundations of an app on. Problem three is that developers LISTENED to users - 'don't listen to users, instead observe their behaviour' Social psychology states that as humans, we are bad at predicting our own beh

The first focus of the seminar was to understand the video brief for the second assignment of the unit. The 'Group Creative Output' is 20% of our second grade which requires me and my group to create a video-based reflective review, highlighting the research and creative outputs from our project, posted publically on YouTube (5 minutes maximum). We watched an exemplar video describing a PR stunt marketers created in order to generate awareness to Thorpe Park's Island Beats concert. The stunt consisted of releasing a video of 'dad dancing' which went viral, appearing on news channels such as ITV accumulating 10 million combined views and increasing web traffic by 300%. The PR stunt is said to have achieved  the best result on a small budget. From watching the example video I began to understand that for successful marketing creativity is 🔑. The second focus of the seminar was about interpreting research. I learnt that if you do not conduct effective mark

I n week 12 of The Big Agency we received feedback from our first assignment; my grade percentage was 54.7 . I am extremely disappointed with this grade as I know I did not complete the work to the best of my ability. Upon self reflection, I believe this is due to my poor time management, having another assignment deadline on the same day and not providing myself with enough time to complete the PDR. Feedback I received include that within my PDR certain ideas appeared vague and that I need to make more reference to academic content to show a greater depth of understanding.  My online logs provided to be the most disappointing out of all my work as I neglected writing about what I have learnt in seminar and instead focused on the work I have done with my client. Albeit, I received a mark of 80 on peer assessment highlighting that I have worked effectively within my group. Moving forward from this, I will now being to incorporate more of what I have learnt from seminar and d