Week Five

We attended the meeting with Reason Digital on the 24th October and presented our initial pitch to them. From this, we were told that they wanted us to focus on creating a Facebook page for the campaign and to improve their existing YouTube channel – our primary goal being to get more podcast views. We attended their Tech for Good event "Tech for Good Apps and Mobile" later on in the week. The event gave us a greater insight into how Tech for Good work, including new apps and designs as well as the kind of community they attract. We also benefitted through networking with both the audience and other members of staff.





Comments

Post a Comment

Popular posts from this blog

TechforGood Market Research Questionare

Image
Following our seminar on market research. I took it upon myself to be the group member that created our questionnaire as I believed I had learnt a lot about quantifiable and qualitative data and wanted to use my knowledge practically following each step; STEP ONE: WHY ARE WE CONDUCTING MARKET RESEARCH? 1. To identify new potential audience STEP TWO: RESEARCH OBJECTIVES 1. Purpose? Identify ways to increase podcast views 2. What information is being sought? Quantifiable and qualative 3. How will the information be used? We will refer to the findings in our creative video to suggest new opportunities for TechforGood STEP THREE: FIND OUT WHAT INFORMATION ALREADY EXISTS The only information we had was number of attendees at events STEP FOUR: DO YOUR OWN RESEARCH THROUGH SURVEYS Developed questionnaire for research       In the questionnaire, I asked classificational questions such as age and gender. I developed attitud...
Read more

Week One

I was not able to attend both week one and two of The Big Agency as I was at the hospital due to breaking my wrist, albeit I went through the seminar slides on Moodle to catch up. The seminar sides discussed the importance of employee motivation and that it is the driving force behind achieving business goals. Similarly, I discovered that factors such as salary, working conditions and job security do not provide worker satisfaction but merely prevent dissatisfaction. I have also learnt that a business manager’s outlook influences the way they motivate employees. Through implementing McGregor’s Theory X and Theory Y I understand that Theory X managers believe their employees are lazy and need to be controlled, whereas Theory Y managers trust employees are responsible and reliable. Finally, I have learned that every worker has psychological, security, social and self-actualisation needs that need to be met by their employer in order for them to be motivated and satisfied. ...
Read more