Week 13: Interpreting Data

The first focus of the seminar was to understand the video brief for the second assignment of the unit. The 'Group Creative Output' is 20% of our second grade which requires me and my group to create a video-based reflective review, highlighting the research and creative outputs from our project, posted publically on YouTube (5 minutes maximum).

We watched an exemplar video describing a PR stunt marketers created in order to generate awareness to Thorpe Park's Island Beats concert. The stunt consisted of releasing a video of 'dad dancing' which went viral, appearing on news channels such as ITV accumulating 10 million combined views and increasing web traffic by 300%. The PR stunt is said to have achieved the best result on a small budget. From watching the example video I began to understand that for successful marketing creativity is 🔑.

The second focus of the seminar was about interpreting research. I learnt that if you do not conduct effective market research before a business venture you essentially have no direction;
"You have know which direction to travel and how fast to go. A good market research plan indicates where and who your customers are. It will also tell you when they are most likely and willing to purchase your goods or use your services.” - William Bill
I understand🔑reasons as to 'why did no one use my app' such as;

-          You didn’t understand the problem you were solving
-          You asked your friends what they thought
-          You listened to users instead of watching them
-          You didn’t test your riskiest assumption
-          You had a Bob The Builder mentality
I also learnt that when interpreting research, Correlation does not imply causation. Just because two trends seem to fluctuate in tandem, it does not prove they are meaningfully related – be tentative in evaluations. After the seminar, I will watch the full video 'Perfectly executing the wrong plan' referenced in the presentation and publish what I have learnt in a following blog post.







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