Ideas

After attending the last TechforGood event, me and my teammate Alicia have come up with the idea of a TechforGood for students event - in order to enhance the company following. We believed that this event could give us the opportunity to improve on our public speaking skills and allow us to discuss topics that are relevant and important to us in the digital spectre such as social media campaigns etc. We will add to these ideas further as we progress through the unit.

Comments

Post a Comment

Popular posts from this blog

Week Four

Image
In week four of the big agency, we received feedback on our presentations from the previous week. From the feedback we began to understand what we had done well; working well together, clear slides, good Q&A etc. and what we needed to improve on such as presentation skills, less text on screen and being more concise with our ideas. Our positive feedback meant that we were the team chosen to represent Reason Digital. We then arranged a meeting with Reason Digital at their office in Northern Quarter on Monday the 24 th in order to get a greater understanding of what the company wants from us.
Read more

TechforGood Market Research Questionare

Image
Following our seminar on market research. I took it upon myself to be the group member that created our questionnaire as I believed I had learnt a lot about quantifiable and qualitative data and wanted to use my knowledge practically following each step; STEP ONE: WHY ARE WE CONDUCTING MARKET RESEARCH? 1. To identify new potential audience STEP TWO: RESEARCH OBJECTIVES 1. Purpose? Identify ways to increase podcast views 2. What information is being sought? Quantifiable and qualative 3. How will the information be used? We will refer to the findings in our creative video to suggest new opportunities for TechforGood STEP THREE: FIND OUT WHAT INFORMATION ALREADY EXISTS The only information we had was number of attendees at events STEP FOUR: DO YOUR OWN RESEARCH THROUGH SURVEYS Developed questionnaire for research       In the questionnaire, I asked classificational questions such as age and gender. I developed attitudinal questions such as “how
Read more

Week 18: Assignment 2

In week 18 of The Big Agency we went over the brief for assignment two. This assignment requires us to produce a Creative Group Video summarising key points; I will reflect on this process in my later blog posts. We are also required to use reflective theory in order to demonstrate our professional development. I have written an example below; When working on our Brand Management assignment, Yousaf was delegated the task of drawing logo ideas whilst I typed up key theory we could use and justify our logo choices. Whilst I was typing, Yousaf was suggesting new ideas that I blankly ignored as I was trying to focus on typing up my research. I noticed that through disregarding Yousaf's remarks I had demoralised him and as a result he was not motivated to continue his work. I then immediately brought focus back to his work and praised him for the work he had contributed - as a result he continued to develop more ideas. From this experience and reflecting in action (Schon, 1991) I was
Read more