PODCAST: Putting User Data at the Centre of Effective Advertising Campaigns.
On the trian journey back home for my birthday, I decided I would try occupy myself by listening to a podcast on the train. The premise of this podcast is to turn big data into big action . In marketing you need to 'be openminded' and require all the basic marketing skills initially before specialising within a sector - a 'holistic view of marketing' - need all basic foundations. Development of data driven marketing is geographically diverse and so it is important to enhance the right local dynamics . 'today is the slowest day of tech development I will see for the rest of my life, it will be faster tomorrow and faster on Sunday' In essence, technology is constantly advancing. The growth of the mobile and its computational power shows how consumers are changing - change in consumer journey. Funnel - straight forward. Need to understand OMNICHANNEL approach (the internet of things) CHALLENGES - Brand relevency; serving the right message to the right...